IRVINE, Calif., March 15, 2022-- ATIF Holdings Limited (Nasdaq: ATIF, the "Company," "ATIF" or "We") today announced it has made a strategic investment in iDea Electronics ("iDea"), a leading consumer technology innovator that delivers a broad range of consumer electronics and home environment products. ATIF now holds a 15% equity stake in iDea and is providing comprehensive IPO Advisory services to iDea as it prepares for an initial public offering (IPO) in 2022.

"One of our primary goals in developing strategic relationships with technology innovators is to help guide them in taking their companies to the next level, whether it's through positioning for an initial public offering, or providing strategic growth capital to scale the business," commented Jun Liu, President, Chairman of the Board and CEO of ATIF. "iDea Electronics has done a terrific job in standing out within a crowded consumer electronics marketplace, innovating, and creating elegant technologies that serve important day-to-day purposes, while committing to design environmentally friendly products."

Founded in 2016, iDea's mission is to take green energy to all families. iDea's power storage technologies have already achieved commercial success in the U.S. market because of their quality design, long life, and environmentally friendly uses.  

In just five years, iDea Electronics has built strong recognition for its brand "iDeaPLAY." iDea has gained momentum towards its goal of becoming a national, household brand through forming sales channel partnerships with national TV shopping channels HSN, QVC, and ShopHQ to reach well over 100 million viewers. Coupled with online marketing with global leading retailers such as Amazon, Walmart, HSN, QVC, ShopHQ, Brookstone, Sharper Image, Dunhams Sports, and others retailers and more to come onboard have helped iDea Electronics with its brand recognition.

"I admire iDea Electronics' management team and what they have built, which presents several interesting commercial opportunities, including their power bank and power station technologies. In addition, iDea's sales channel and partners are all global, household names that practically everyone knows. We look forward to following iDea Electronics' progress, both as an advisor and an investor, as they pursue their IPO later in 2022," concluded Mr. Liu.

About iDea Electronics Inc.

Idea Electronics Inc. is a market leader delivering audio, digital video power, outdoor & sports equipment, small kitchen appliances, and home textiles for a broad range of consumer electronics and home environments products. Designed in Southern California and sold in North America, Idea Electronic creates products that empower people through technology, whether at home or on a new adventure. For more information, please visit www.ideausa.com.

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